What is Video Asset Licensing?

What is Video Asset Licensing? Video Asset Licensing is a term that describes the idea that any video scene has the potential to be licensed for use in other projects, eg, licensing video footage is not limited to b-roll stock footage clips.

A good example of Video Asset Licensing is DC Shoes’ branded video of Danny Way jumping the Great Wall of China. Several years after the video was shot, HBO licensed the jump for a documentary film, view Danny Way jumping the Great Wall here.  To learn more about Video Asset Licensing click here.